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Target

Maturity Self-Assessment Tool

Industry leading Marketers invest in their people, processes and technology to increase business capabilities.  

Testing and Targeting content is a key marketing discipline to optimise experiences and to deliver personalised journeys.  Organisations that execute in this area outperform their competitors by providing a differentiated and optimized experience. 

This assessment will consider this capability from six perspectives; Culture, Strategy, Leadership, Organisation, Execution & Reach, to identify your organisations strengths and prioritize areas of focus.

Basic Identification

All responses will be kept anonymous, but may be used for benchmarking purposes.

TARGET

Maturity Self-Assessment Tool

This tool will enable you to identify your organization’s strengths and prioritize focus areas across six digital experience management dimensions.

The assessment will take approximately 10 minutes to complete. Upon completion, you will be able to view your results in real time and receive a comprehensive follow-up report.

Thank you for your time and we trust the results of the Maturity Assessment will provide valuable insight to your business.

  • Culture

    Culture refers to how your organization decides on consumer experience improvements.

  • Strategy

    Strategy describes the combined level of talent, technology, processes, and knowledge of the organization's optimization practice.

  • Leadership

    Leadership relates to the commitment to and influence on your optimization program key leaders in your organization provide.

  • Organization

    Organization refers to the people that work on your optimization team.

  • Execution

    Execution refers to the manner in which your organization runs an optimization activity from conception to reporting.

  • Reach

    Reach refers to the extent to which your optimization program utilizes technology and spans your digital properties.

Culture

Culture refers to how your organization decides on consumer experience improvements.

Certain parts of my marketing organization review analytics data to determine optimization initiatives
0%
0%
100%
My entire marketing organization reviews analytics data to determine optimization initiatives
0%
0%
100%
My entire marketing organization uses analytics data to determine optimization initiatives and to recommend alternative experiences or new tactics.
0%
0%
100%
My marketing organization consistently takes action on analytics data through optimization activities to increase revenue and bottom-line impact.
0%
0%
100%
My marketing organization relies on optimization activities, aligned to revenue, to guide the creation of all digital experiences, both on and off-site.
0%
0%
100%

Strategy

Strategy describes the combined level of talent, technology, processes, and knowledge of the organization's optimization practice.

We optimize as ideas strike without a defined testing strategy.
0%
0%
100%
We have an optimization roadmap and experiment with different ways of approaching test prioritization and execution.
0%
0%
100%
We have an optimization roadmap that is influenced by a range of stakeholders, is driven by site analysis and contains test initiatives that follow a defined methodology for prioritization.
0%
0%
100%
We have an optimization roadmap that is shared throughout the organization to align program importance and value with all relevant stakeholder objectives.
0%
0%
100%
Our optimization roadmap is integrated into the larger digital strategy plan and testing and targeting methods are adopted across the organization.
0%
0%
100%

Leadership

Leadership relates to the commitment to and influence on your optimization program key leaders in your organization provide.

Our optimization team has an executive sponsor, but (s)he is not regularly involved.
0%
0%
100%
Our optimization team has an executive sponsor that checks in with us regularly to monitor results.
0%
0%
100%
Our optimization team has an executive sponsor that holds us accountable for specific testing goals, proactively gives feedback on the roadmap prioritization and advocates for the program amongst their peers.
0%
0%
100%
Our optimization team has an executive sponsor that is actively involved and provides time, budget and resources critical to our success.
0%
0%
100%
Our optimization team has an executive sponsor that spreads a culture of optimization throughout the business, ensuring testing and targeting is part of every digital marketing activity.
0%
0%
100%

Organization

Organization refers to the people that work on your optimization team.

We have at least one person that works on optimization activities part-time or more.
0%
0%
100%
We have a defined optimization team, however members are new to space and have bandwidth constraints.
0%
0%
100%
We have a formalized optimization team, with fully dedicated members and experts. However, access to design and IT resources is still inconsistent.
0%
0%
100%
We have a well-rounded optimization team, with all functional roles given proper bandwidth. The team's incentives and mandate are fully aligned to the marketing organization's business goals.
0%
0%
100%
We have an optimization team that is structured to both execute on initiatives, as well as enable and support all digital marketing teams so that optimization can be truly embedded into all initiatives.
0%
0%
100%

Execution

Execution refers to the manner in which your organization runs an optimization activity from conception to reporting.

We launch optimization activities in various timeframes and digital properties and our documentation is usually inconsistent or incomplete.
0%
0%
100%
We launch more basic optimization activities in a consistent and efficient manner. We are starting to standardize documentation on test design, processes and reported results.
0%
0%
100%
We launch optimization activities of all kinds efficiently across our digital properties because we have the correct documentation, people, processes and escalation paths in place.
0%
0%
100%
We launch multiple optimization activities concurrently across our digital properties, as internal resources and visitor traffic allows.
0%
0%
100%
We are constantly launching and iterating optimization activities across our digital properties because of our execution process and documentation in place.
0%
0%
100%

Reach

Reach refers to the extent to which your optimization program utilizes technology and spans your digital properties.

We focus our optimization efforts on specific elements on pages across our digital properties.
0%
0%
100%
We focus our optimization efforts on specific sections across our digital properties due to limited access to all.
0%
0%
100%
While we have access to optimize across all areas of our digital properties, we are not yet doing so. We are focusing our efforts on implementing a broader set of optimization tactics applicable to our business in select areas.
0%
0%
100%
We optimize across all areas of our digital properties and are starting to use the full range of optimization tactics applicable to our business effectively.
0%
0%
100%
We use a full range of optimization tactics, including automated behavioral targeting, and strategically apply these tactics to the appropriate areas across our digital properties to maximize business growth potential.
0%
0%
100%

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The data, valuations, assessments, and recommendations are provided “as is” without warranty or guarantee of any kind, either express or implied, including without limitation, any warranties of merchantability or fitness for a particular purpose. The recommendations provided by the Digital Experience Management Self-Assessment Tool and the accuracy of the assessment are estimated projections of possible outcomes and do not constitute a prediction of actual outcomes or results. The recommendations and assessments are based on available data, including but not limited to, information provided by you or your company, information provided by other organizations, and assumptions that are subject to change. The Adobe Digital Experience Management Self-Assessment Tool cannot account for all risks and other factors that may affect results or performance, or for changes in your business practices or operating procedures that may be required to realize results or performance that are projected or implied in the projections.

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