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Experience Manager

Maturity Self-Assessment Tool

Industry leading Marketers invest in their people, processes and technology to increase business capabilities.  

Delivering compelling experiences across multiple channels requires structured content and asset management.  This foundational layer enables organizations to deliver differentiated and market leading experiences. 

This assessment will consider this capability from seven Digital Experience Management Dimensions ; Web Content Management, Digital Asset, Management, Personalization, Content Delivery, Mobile Sites and Apps, Communities and Strategy, to identify your organisations strengths and prioritize areas of focus.

Basic Identification

All responses will be kept anonymous, but may be used for benchmarking purposes.

EXPERIENCE MANAGER

Maturity Self-Assessment Tool

This tool will enable you to identify your organization’s strengths and prioritize focus areas across seven digital experience management dimensions.

The assessment will take approximately 10 minutes to complete. Upon completion, you will be able to view your results in real time and receive a comprehensive follow-up report.

Thank you for your time and we trust the results of the Maturity Assessment will provide valuable insight to your business.

  • Web Content Management

    First, we'd like you to think about your organization's digital property management practice with respect to content management and, using the sliders below, select the highest level of maturity your organization has achieved in each of the following areas:

  • Digital Asset Management

    By digital asset management, we mean the systems and processes you have in place to leverage digital assets in your organization. Please rate the degree to which you believe the statements below describe the state of the digital experience management practice in your organization in terms of data management.

  • Personalization

    By personalization, we mean actively leveraging personalization capabilities to perform successful content targeting and customer personalization.

  • Content Delivery

    The next set of questions refers to how your organization engages with customers across your digital properties. Think about your organization’s digital property management practice with respect to content publishing and deployment and, using the sliders below, select the highest level of maturity your organization has achieved in each of the following areas.

  • Mobile Sites and Apps

    Mobile Sites and Apps refers to how your organization is managing its mobile digital properties.

  • Communities

    Communities refers to how your organization is using owned social channels to engage customers. Rate the degree to which the statements below describe how your organization functions.

  • Strategy

    Strategy describes the combined level of talent, technology, processes, and knowledge of your organization's digital property management practice.

Web Content Management

First, we'd like you to think about your organization's digital property management practice with respect to content management and, using the sliders below, select the highest level of maturity your organization has achieved in each of the following areas:

Content globalization and localization
0%
0%
100%
Content integration with third party tools
0%
0%
100%
Presentation management
0%
0%
100%
Content workflow modeling
0%
0%
100%
Approval tools
0%
0%
100%
Reporting
0%
0%
100%

Digital Asset Management

By digital asset management, we mean the systems and processes you have in place to leverage digital assets in your organization. Please rate the degree to which you believe the statements below describe the state of the digital experience management practice in your organization in terms of data management.

Digital asset repository
0%
0%
100%
Digital asset workflows
0%
0%
100%
Image delivery
0%
0%
100%
Video
0%
0%
100%

Personalization

By personalization, we mean actively leveraging personalization capabilities to perform successful content targeting and customer personalization.

Targeting method
0%
0%
100%
Targeting tools
0%
0%
100%
Segmentation management
0%
0%
100%
Product Content
0%
0%
100%
Shopping cart
0%
0%
100%
Content testing
0%
0%
100%
Analytics
0%
0%
100%

Content Delivery

The next set of questions refers to how your organization engages with customers across your digital properties. Think about your organization’s digital property management practice with respect to content publishing and deployment and, using the sliders below, select the highest level of maturity your organization has achieved in each of the following areas.

Page types
0%
0%
100%
Delivery model
0%
0%
100%

Mobile Sites and Apps

Mobile Sites and Apps refers to how your organization is managing its mobile digital properties.

Multi-channel delivery
0%
0%
100%
Mobile commerce
0%
0%
100%
Mobile content testing
0%
0%
100%

Communities

Communities refers to how your organization is using owned social channels to engage customers. Rate the degree to which the statements below describe how your organization functions.

Syndication to social networks
0%
0%
100%
User-generated content: Discussions, polls, ratings, reviews
0%
0%
100%
Social profile
0%
0%
100%
Social analytics
0%
0%
100%

Strategy

Strategy describes the combined level of talent, technology, processes, and knowledge of your organization's digital property management practice.

Number of staff employed full time in your digital content management practice
0%
0%
100%
Amount of funding your organization receives to utilize industry-leading technologies
0%
0%
100%
Level of relevant education and/or domain expertise of your organization's digital content management team members
0%
0%
100%
Level of influence of your organization's digital content management team on the overall digital marketing strategy
0%
0%
100%

Thank You for Completing the Survey

To recieve a copy of this assessment, please complete the form below

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The data, valuations, assessments, and recommendations are provided “as is” without warranty or guarantee of any kind, either express or implied, including without limitation, any warranties of merchantability or fitness for a particular purpose. The recommendations provided by the Digital Experience Management Self-Assessment Tool and the accuracy of the assessment are estimated projections of possible outcomes and do not constitute a prediction of actual outcomes or results. The recommendations and assessments are based on available data, including but not limited to, information provided by you or your company, information provided by other organizations, and assumptions that are subject to change. The Adobe Digital Experience Management Self-Assessment Tool cannot account for all risks and other factors that may affect results or performance, or for changes in your business practices or operating procedures that may be required to realize results or performance that are projected or implied in the projections.

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