Logo

Campaign

Maturity Self-Assessment Tool

Industry leading Marketers invest in their people, processes and technology to increase business capabilities.

They deliver successful business outcomes by consistently executing higher performing campaigns than their competitors across seven digital marketing dimensions — Customer Knowledge, Channels and Execution, Automation and Orchestration, Campaign Optimisation, Real-time Engagement, Reporting and Analytics, Organisational Strategy.

This assessment will help you identify your organization’s strengths in these categories as well as prioritize focus areas.

Basic Identification

All responses will be kept anonymous, but may be used for benchmarking purposes.

CAMPAIGN

Maturity Self-Assessment Tool

This tool will enable you to identify your organization’s strengths and prioritize focus areas across seven digital experience management dimensions.

The assessment will take approximately 10 minutes to complete. Upon completion, you will be able to view your results in real time and receive a comprehensive follow-up report.

Thank you for your time and we trust the results of the Maturity Assessment will provide valuable insight to your business.

  • Customer Knowledge

    Customer knowledge and data refers to how your organization accesses and leverages various data sources to personalize customer experiences.

  • Channels and Execution

    Execution refers to the way an organization takes action to send messages across any number of channels.

  • Automation and Orchestration

    Automation describes the level of marketing interaction that is required to use the technology, and orchestration is the ability for marketers to manage and connect all of the pieces of their campaigns, data, and channels.

  • Campaign Optimisation

    Campaign optimization is the ability to continuously improve campaign activities before, during, and after execution.

  • Reporting and Analytics

    Reporting and analytics describes the ability to monitor campaign performance and customer data, and use this information to inform future campaign activities.

  • Organisational Strategy

    Organizational strategy describes the collective people, process, technology, and executive sponsorship involved in the campaign management process.

Customer Knowledge

Customer knowledge and data refers to how your organization accesses and leverages various data sources to personalize customer experiences.

We have an actionable marketing database that allows us to target and deeply personalise communications
0%
0%
100%
We currently leverage multiple external data sources and consolidate this information for use in targeting our campaigns
0%
0%
100%
We can easily access demographics, transactional data, marketing history, and behavioural data
0%
0%
100%
We currently have extract, transform, and load (ETL) processes in place to support data cleansing, data de-duplication and customer data enhancement
0%
0%
100%
We have the ability to continuously profile our customers and enhance our engagement strategy with them
0%
0%
100%

Channels and Execution

Execution refers to the way an organization takes action to send messages across any number of channels.

We can orchestrate and define the channels in which we choose to engage in from a centralised marketing console
0%
0%
100%
We have the ability to engage with customers in outbound channels such as: email, direct mail, SMS, mobile app push, social posts, and others
0%
0%
100%
We have the ability to engage with customers in inbound channels such as: web, social, call centre, point of sale, ATM/kiosk, and others
0%
0%
100%
We currently coordinate and orchestrate messages across inbound and outbound channels
0%
0%
100%
We currently execute specific marketing messages like email from within our own platform
0%
0%
100%

Automation and Orchestration

Automation describes the level of marketing interaction that is required to use the technology, and orchestration is the ability for marketers to manage and connect all of the pieces of their campaigns, data, and channels.

We currently engage in automated follow-up and triggered messages to our contacts
0%
0%
100%
We can easily orchestrate multi-wave campaigns by designing content, targeted segments, cross-channel workflows, and personalised landing pages
0%
0%
100%
Based on the performances or clicks of campaigns, we can automatically generate new segments
0%
0%
100%
We can currently start campaigns, pause mid-flight, and re-start them based on changing business needs
0%
0%
100%
We have the tools to monitor budgets, schedule tasks, and provide alerts to the team involved in campaign management
0%
0%
100%

Campaign Optimisation

Campaign optimization is the ability to continuously improve campaign activities before, during, and after execution.

We have business rules in place that allow personalised offers and content to be delivered to specific customers
0%
0%
100%
We have fatigue rules in place that allow us to avoid reaching out to a specific customer or segment too often
0%
0%
100%
We currently run A/B and multivariate tests on our campaigns, offers, and content
0%
0%
100%
We currently run "what-if" or simulation analysis based on target segments, content, and rules
0%
0%
100%
We have the ability to constantly monitor, manage, and improve our email and messaging deliverability rates
0%
0%
100%

Real-time Engagement

Real-time engagement describes the ability to interact with consumers immediately at the point of contact, and continuously interact across inbound and outbound channels.

We currently have the ability to execute campaigns in real time
0%
0%
100%
We have a centralised repository of offers or content that can be delivered in real time across inbound and outbound channels
0%
0%
100%
We can deliver 1-to-1 offers to contacts based on their individual profile data
0%
0%
100%
We have the ability to embed personalised, relevant offers inside transactional, triggered messages
0%
0%
100%
We leverage self-learning technologies to automatically re-decision offers and content based on real-time feedback
0%
0%
100%

Reporting and Analytics

Reporting and analytics describes the ability to monitor campaign performance and customer data, and use this information to inform future campaign activities.

We can manage any data in our database to create reports in real time without requiting a data expert
0%
0%
100%
We currently build our own reports and combine different fields to create the measures that matter for our business
0%
0%
100%
We use or import predictive models to help with our reporting and targeting strategies
0%
0%
100%
We can easily share reports, click segments, and kickoff marketing campaigns based on the results
0%
0%
100%
We currently use reporting to automatically forecast results of campaigns and offers, including revenue forecasting
0%
0%
100%

Organisational Strategy

Organizational strategy describes the collective people, process, technology, and executive sponsorship involved in the campaign management process.

We have someone with profit and loss (P&L) responsibility for campaign management in our organisation
0%
0%
100%
We have a separate IT budget within marketing for engagement strategies
0%
0%
100%
We have a clearly defined strategy for communication and interacting with customers across channels and/or devices over time
0%
0%
100%
IT does not have veto power in our marketing technology decisions
0%
0%
100%
Our marketing engagement strategy can be generally described as customer-centric (i.e. listening and reacting), not product centric (i.e. pushing messages and reacting)
0%
0%
100%

Thank You for Completing the Survey

To recieve a copy of this assessment, please complete the form below

* Required

The data, valuations, assessments, and recommendations are provided “as is” without warranty or guarantee of any kind, either express or implied, including without limitation, any warranties of merchantability or fitness for a particular purpose. The recommendations provided by the Digital Experience Management Self-Assessment Tool and the accuracy of the assessment are estimated projections of possible outcomes and do not constitute a prediction of actual outcomes or results. The recommendations and assessments are based on available data, including but not limited to, information provided by you or your company, information provided by other organizations, and assumptions that are subject to change. The Adobe Digital Experience Management Self-Assessment Tool cannot account for all risks and other factors that may affect results or performance, or for changes in your business practices or operating procedures that may be required to realize results or performance that are projected or implied in the projections.

Copyright © 2018 Adobe Systems Incorporated. All rights reserved.